Why Privacy Policies Are Important
- Site visitors can make informed decisions about providing their personal information. Knowing how a website uses the information gathered from site visitors helps them decide whether or not to give out their contact information, social media profiles, and more.
- If a business values its customers’ privacy, it’s likely to be trustworthy with that sensitive data. It stands to reason that businesses who take their customers’ privacy seriously would protect the information they’re entrusted with. The standards recommend good practices for protecting customer data in order to build trust between businesses and consumers; therefore, having one in place is important for building this trust relationship online as well as offline.
5 questions people have about online privacy:
A: If standards aren’t followed, businesses risk legal issues and put themselves at risk for lawsuits from those affected by their mishandling of sensitive data. This is particularly important to keep in mind when handling site visitors’ personal information or social media profiles as this could potentially violate the standards put forth under the Children’s Online Privacy Protection Act (COPPA) and Federal Trade Commission (FTC).
A: Five standards that are important include the Children’s Online Privacy Protection Act (COPPA), Federal Trade Commission (FTC), European Union General Data Protection Regulation (GDPR), Network Advertising Initiative (NAI), and Digital Advertising Alliance (DAA). These standards help businesses protect themselves from legal threats related to mishandling sensitive data by putting processes in place on how the information is collected, used, shared with third parties, and stored by the business. Continuing to update standards as they change or new standards are implemented helps websites protect themselves from legal threats and create a process to allow site visitors to make informed decisions about what personal data will be collected on their visits to the site.
Another important standards organization, the World Wide Web Consortium (W3C), defines standards for how businesses can collect user data in order to help website visitors understand how this information will be used when they visit a website. Likewise, standards organizations like W3C provide technical standards that include machine-readable explanations of privacy policies so consumers can easily identify if sensitive information is being collected through cookies or other tracking tools during their visits. These standards also outline expectations for transparency around these practices with clear language regarding data collection and use.
Key Take Away Points To Remember and Consider
2. Businesses should be aware of regulatory agencies like the Federal Trade Commission (FTC) and the Children’s Online Privacy Protection Act (COPPA) who put standards in place related to data privacy. These standards help protect site visitors from businesses that may not follow best practices for data privacy.
6. In the United States, standards for online privacy protection come from regulatory agencies like the Federal Trade Commission (FTC) and the Children’s Online Privacy Protection Act (COPPA). The standards put in place by these agencies help protect both businesses as well as their site visitors from legal threats related to issues with data privacy standards.
Online activity is becoming more scrutinized by external regulators every day, putting the onus on internet users themselves to safeguard their information from prying eyes that may seek to use it for commercial or personal gain. With recent Facebook controversies continuing to make headlines, internet users are more aware than ever of the importance of their data privacy standards, and should actively take steps to protect themselves from the legal threats that accompany any mishandling of sensitive information.