The Pitfalls of Not Marketing
Marketing has been around for centuries, but it’s only in the past few decades that marketing has become a modern-day necessity. Marketing is so important to businesses these days because advertising and promotional strategies are no longer limited to just print and television advertising or word of mouth. With digital marketing efforts such as social media, website advertising, email campaigns, and text messaging- there are plenty of avenues for potential customers to find your company! The question then becomes; what pitfalls can happen if you don’t have an effective marketing plan? Well, these pitfalls can happen if you don’t have advertising and promotional strategies in place:
- Customers may not think your company is active or relevant. This will cause them to turn their attention elsewhere for a solution.
- You cannot reach new customers because of lack of advertising and promotion. Without marketing exposure your business will stay stagnant; not growing, not thriving.
- Without advertising and promotional campaigns you are not able to stay on top of your competitors. Your advertising is what will set you apart from other companies in your industry, allowing for customers choose to go with the brand they know instead.
These three pitfalls can be avoided if a business invests in marketing strategies that make their company visible! Marketing advertising and promotional campaigns are how a company can gain exposure, become known to potential customers, and eventually attract new ones. New advertising technologies have made the possibilities of marketing almost endless! In fact, this is one way small businesses can compete with national brands- by getting out there in front of their customer base through modern advertising strategies that make them visible.
Marketing is evolving and changing faster than ever before, so it’s important for businesses to keep up! Utilizing online advertising platforms such as Google AdWords, Facebook Advertising, LinkedIn Advertising- are all great ways to ensure your company is reaching the right people. Additionally, website design and development should be a key focus in order to make your advertising and promotional strategies more effective. If your website is not mobile responsive, or if it doesn’t look as nice as some of the other websites out there- then you’re missing out on potential customers! A good marketing strategy should focus on advertising that will be beneficial to a company’s bottom line; but for small businesses this also means staying relevant, being active, and advertising your brand so that customers can find you.
Businesses still have a number of advertising options to choose from today. Believe it or not, direct mail advertising is still a viable option; however, it’s important for businesses not to limit themselves to one type of marketing channel if they want to see results. Utilizing multiple advertising platforms will help businesses to reach more people and attract new customers. The goal should always be to have a well-rounded marketing plan that encompasses all advertising channels; this way your business can find the right mix for their specific needs.
What does the future hold for marketing? We can have some theories in the face of big changes in the industry. But as long as businesses continue to change and adapt with the times, advertising and promotional strategies will continue to be effective means of reaching potential customers. So don’t miss out on what could be your company’s next big success- invest in good marketing and advertising today! And remember, advertising and promotional campaigns don’t have to be expensive! With some creativity, a good marketing strategy can be created from almost anything.