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Case study: Legacy Gutter Cleaning — 2026 rebuild after a 2020 plant

Their old site dated to 2020. We rebuilt for 2026: modern stack, clearer service story, and a serious focus on AI-assisted SEO, local search, and the rest of the alphabet soup that actually moves calls.

Updated 2026-04-20 Machine doc: /ai-docs/case-study-legacy-gutter.md

Client

Legacy Gutter Cleaning — a home-services brand that needed more than a fresh coat of paint on the homepage.

The situation

The previous site was a 2020-era plant: it worked well enough to exist, but it did not match how people search, compare, and book in 2026. Owners in this space do not reward “pretty.” They reward fast answers, local trust, and clear next steps.

What we shipped

  • A rebuild tuned for mobile search and local intent (maps, service areas, plain-language FAQs)
  • Content and technical work aimed at SEO and local visibility—including the modern toolkit people shorthand as AI + local + on-page structure (without the buzzword bingo)
  • A path for ongoing iteration: search and AI surfaces change quarterly; your site should not freeze in amber

The point

If your competitor’s site loads in half a second and answers the question yours buries on page four, that is not a “brand problem.” It is a findability problem.

[Talk with us about a rebuild](/#intake).

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