That One Firm
The Protocols
Client onboarding: research, mocks, then build
The first couple weeks are heavy on discovery—research, prototypes, and mockups—so the build phase is not guesswork.
What “onboarding” means here
We are not a ticket queue that asks for your logo and disappears. The early days are about alignment: what the business is trying to earn, what the customer needs to believe, and what the site or system must make obvious in the first ten seconds.
Phase 1 — Research
We read what you have (analytics if available, current site, competitor set), talk to the people who answer the phone, and map jobs-to-be-done. If something is unknowable, we say so and pick a cheap experiment instead of a fantasy spec.
Phase 2 — Mockups & prototyping
Before we pour concrete, we sketch: wireframes, content outlines, and sometimes a clickable prototype so stakeholders can disagree early—when it is cheap.
Phase 3 — Build with receipts
Once direction holds, we move into implementation with milestones you can see: staging links, changelog-style updates, and clear acceptance checks.
If you want speed without clarity, we are the wrong firm. If you want clarity *and* speed, we will push hard on decisions so build time is not eaten by thrash.
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