# UI/UX & cognitive load

<!-- updated_at: 2026-04-20 17:12:01 -->

Every extra field is a tax. We default to one primary action per screen when we can, because staff already carry cognitive load—especially in retail and service lanes around Tacoma and Puyallup. This page is blunt on purpose.

Phones, glare, interruption: those are design constraints, not edge cases. We measure completion time and error rate before we argue about "delight," because delight does not fix a form that punishes tired thumbs.


## Structured data (JSON-LD)

The public **HTML** page at `/ui-ux-psychology` emits `application/ld+json` with the following `@graph` (Organization, WebSite, WebPage, Article, BreadcrumbList, plus any custom nodes from **SEO JSON-LD extra** in Admin). Assistants should treat the HTML URL as canonical for search; this block is for parity and tooling.

```json
{
    "@context": "https:\/\/schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https:\/\/thatonefirm.com\/#organization",
            "name": "That One Firm",
            "url": "https:\/\/thatonefirm.com\/"
        },
        {
            "@type": "WebSite",
            "@id": "https:\/\/thatonefirm.com\/#website",
            "name": "That One Firm",
            "url": "https:\/\/thatonefirm.com\/",
            "publisher": {
                "@id": "https:\/\/thatonefirm.com\/#organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https:\/\/thatonefirm.com\/ui-ux-psychology#webpage",
            "url": "https:\/\/thatonefirm.com\/ui-ux-psychology",
            "name": "UI\/UX & cognitive load",
            "description": "Reducing friction and decision fatigue in interfaces—especially for staff workflows and high-stakes customer steps.",
            "isPartOf": {
                "@id": "https:\/\/thatonefirm.com\/#website"
            },
            "dateModified": "2026-04-20T17:12:01+00:00",
            "breadcrumb": {
                "@id": "https:\/\/thatonefirm.com\/ui-ux-psychology#breadcrumb"
            }
        },
        {
            "@type": "Article",
            "@id": "https:\/\/thatonefirm.com\/ui-ux-psychology#article",
            "headline": "UI\/UX & cognitive load",
            "description": "Reducing friction and decision fatigue in interfaces—especially for staff workflows and high-stakes customer steps.",
            "datePublished": "2026-04-20T13:14:44+00:00",
            "dateModified": "2026-04-20T17:12:01+00:00",
            "mainEntityOfPage": {
                "@id": "https:\/\/thatonefirm.com\/ui-ux-psychology#webpage"
            },
            "author": {
                "@id": "https:\/\/thatonefirm.com\/#organization"
            },
            "publisher": {
                "@id": "https:\/\/thatonefirm.com\/#organization"
            },
            "url": "https:\/\/thatonefirm.com\/ui-ux-psychology"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https:\/\/thatonefirm.com\/ui-ux-psychology#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https:\/\/thatonefirm.com\/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "UI\/UX & cognitive load",
                    "item": "https:\/\/thatonefirm.com\/ui-ux-psychology"
                }
            ]
        }
    ]
}
```