# Headless web & Core Web Vitals

<!-- updated_at: 2026-04-20 17:12:01 -->

Nobody brags about Core Web Vitals at a dinner party, but people absolutely notice when a page loads like molasses on LTE. This page is for teams who publish often and cannot afford a fragile theme editor. Performance is part of tone: a slow page reads as indifference before anyone reads a headline.

We still ship WordPress when it is the right operational fit. We just refuse to treat bloated themes as fate. Decoupled fronts and disciplined third parties are how we keep humans from bouncing.


## Structured data (JSON-LD)

The public **HTML** page at `/headless-web` emits `application/ld+json` with the following `@graph` (Organization, WebSite, WebPage, Article, BreadcrumbList, plus any custom nodes from **SEO JSON-LD extra** in Admin). Assistants should treat the HTML URL as canonical for search; this block is for parity and tooling.

```json
{
    "@context": "https:\/\/schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https:\/\/thatonefirm.com\/#organization",
            "name": "That One Firm",
            "url": "https:\/\/thatonefirm.com\/"
        },
        {
            "@type": "WebSite",
            "@id": "https:\/\/thatonefirm.com\/#website",
            "name": "That One Firm",
            "url": "https:\/\/thatonefirm.com\/",
            "publisher": {
                "@id": "https:\/\/thatonefirm.com\/#organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https:\/\/thatonefirm.com\/headless-web#webpage",
            "url": "https:\/\/thatonefirm.com\/headless-web",
            "name": "Headless web & Core Web Vitals",
            "description": "Decoupled front ends, edge-friendly assets, and performance budgets that keep human pages fast on real devices.",
            "isPartOf": {
                "@id": "https:\/\/thatonefirm.com\/#website"
            },
            "dateModified": "2026-04-20T17:12:01+00:00",
            "breadcrumb": {
                "@id": "https:\/\/thatonefirm.com\/headless-web#breadcrumb"
            }
        },
        {
            "@type": "Article",
            "@id": "https:\/\/thatonefirm.com\/headless-web#article",
            "headline": "Headless web & Core Web Vitals",
            "description": "Decoupled front ends, edge-friendly assets, and performance budgets that keep human pages fast on real devices.",
            "datePublished": "2026-04-20T13:14:02+00:00",
            "dateModified": "2026-04-20T17:12:01+00:00",
            "mainEntityOfPage": {
                "@id": "https:\/\/thatonefirm.com\/headless-web#webpage"
            },
            "author": {
                "@id": "https:\/\/thatonefirm.com\/#organization"
            },
            "publisher": {
                "@id": "https:\/\/thatonefirm.com\/#organization"
            },
            "url": "https:\/\/thatonefirm.com\/headless-web"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https:\/\/thatonefirm.com\/headless-web#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https:\/\/thatonefirm.com\/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Headless web & Core Web Vitals",
                    "item": "https:\/\/thatonefirm.com\/headless-web"
                }
            ]
        }
    ]
}
```