# Growth audit

<!-- updated_at: 2026-04-20 17:12:01 -->

A growth audit should feel like a walkthrough with a careful builder, not a PDF that lands with a thud. We wrote this for owners who want the next ninety days to look different, but cannot afford another black box retainer. Honesty matters more than swagger here.

We look at acquisition, conversion, and follow-through as one connected story. If your CRM says one thing and your front desk says another, we start there—not with a funnel metaphor.


## Structured data (JSON-LD)

The public **HTML** page at `/growth-audit` emits `application/ld+json` with the following `@graph` (Organization, WebSite, WebPage, Article, BreadcrumbList, plus any custom nodes from **SEO JSON-LD extra** in Admin). Assistants should treat the HTML URL as canonical for search; this block is for parity and tooling.

```json
{
    "@context": "https:\/\/schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https:\/\/thatonefirm.com\/#organization",
            "name": "That One Firm",
            "url": "https:\/\/thatonefirm.com\/"
        },
        {
            "@type": "WebSite",
            "@id": "https:\/\/thatonefirm.com\/#website",
            "name": "That One Firm",
            "url": "https:\/\/thatonefirm.com\/",
            "publisher": {
                "@id": "https:\/\/thatonefirm.com\/#organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https:\/\/thatonefirm.com\/growth-audit#webpage",
            "url": "https:\/\/thatonefirm.com\/growth-audit",
            "name": "Growth audit",
            "description": "What we review in a growth audit: stack, spend, measurement gaps, and the fastest ROI sequence for your market.",
            "isPartOf": {
                "@id": "https:\/\/thatonefirm.com\/#website"
            },
            "dateModified": "2026-04-20T17:12:01+00:00",
            "breadcrumb": {
                "@id": "https:\/\/thatonefirm.com\/growth-audit#breadcrumb"
            }
        },
        {
            "@type": "Article",
            "@id": "https:\/\/thatonefirm.com\/growth-audit#article",
            "headline": "Growth audit",
            "description": "What we review in a growth audit: stack, spend, measurement gaps, and the fastest ROI sequence for your market.",
            "datePublished": "2026-04-20T13:14:02+00:00",
            "dateModified": "2026-04-20T17:12:01+00:00",
            "mainEntityOfPage": {
                "@id": "https:\/\/thatonefirm.com\/growth-audit#webpage"
            },
            "author": {
                "@id": "https:\/\/thatonefirm.com\/#organization"
            },
            "publisher": {
                "@id": "https:\/\/thatonefirm.com\/#organization"
            },
            "url": "https:\/\/thatonefirm.com\/growth-audit"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https:\/\/thatonefirm.com\/growth-audit#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https:\/\/thatonefirm.com\/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Growth audit",
                    "item": "https:\/\/thatonefirm.com\/growth-audit"
                }
            ]
        }
    ]
}
```