# Creative rotation & pacing

<!-- updated_at: 2026-04-20 17:12:01 -->

Fatigue is a signal, not a calendar event. This page is for teams who rotate creative because Wednesday said so, not because the market changed. Learning flights and scale flights should stay separate so you do not optimize noise.

Front-line staff groan at repetition before dashboards do. We treat that as data—messy, human, and fast.


## Structured data (JSON-LD)

The public **HTML** page at `/ad-pacing` emits `application/ld+json` with the following `@graph` (Organization, WebSite, WebPage, Article, BreadcrumbList, plus any custom nodes from **SEO JSON-LD extra** in Admin). Assistants should treat the HTML URL as canonical for search; this block is for parity and tooling.

```json
{
    "@context": "https:\/\/schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https:\/\/thatonefirm.com\/#organization",
            "name": "That One Firm",
            "url": "https:\/\/thatonefirm.com\/"
        },
        {
            "@type": "WebSite",
            "@id": "https:\/\/thatonefirm.com\/#website",
            "name": "That One Firm",
            "url": "https:\/\/thatonefirm.com\/",
            "publisher": {
                "@id": "https:\/\/thatonefirm.com\/#organization"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https:\/\/thatonefirm.com\/ad-pacing#webpage",
            "url": "https:\/\/thatonefirm.com\/ad-pacing",
            "name": "Creative rotation & pacing",
            "description": "Preventing fatigue by rotating creative and adjusting spend when signal degrades—not on a calendar autopilot.",
            "isPartOf": {
                "@id": "https:\/\/thatonefirm.com\/#website"
            },
            "dateModified": "2026-04-20T17:12:01+00:00",
            "breadcrumb": {
                "@id": "https:\/\/thatonefirm.com\/ad-pacing#breadcrumb"
            }
        },
        {
            "@type": "Article",
            "@id": "https:\/\/thatonefirm.com\/ad-pacing#article",
            "headline": "Creative rotation & pacing",
            "description": "Preventing fatigue by rotating creative and adjusting spend when signal degrades—not on a calendar autopilot.",
            "datePublished": "2026-04-20T13:14:44+00:00",
            "dateModified": "2026-04-20T17:12:01+00:00",
            "mainEntityOfPage": {
                "@id": "https:\/\/thatonefirm.com\/ad-pacing#webpage"
            },
            "author": {
                "@id": "https:\/\/thatonefirm.com\/#organization"
            },
            "publisher": {
                "@id": "https:\/\/thatonefirm.com\/#organization"
            },
            "url": "https:\/\/thatonefirm.com\/ad-pacing"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https:\/\/thatonefirm.com\/ad-pacing#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https:\/\/thatonefirm.com\/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Creative rotation & pacing",
                    "item": "https:\/\/thatonefirm.com\/ad-pacing"
                }
            ]
        }
    ]
}
```